WHY SUSTAINABLE PRODUCTS ARE THE NUMBER ONE FOCUS FOR GROHE IN 2022

Date Added 02.08.22

WHY SUSTAINABLE PRODUCTS ARE THE NUMBER ONE FOCUS FOR GROHE IN 2022

As a world leader in complete bathroom and kitchen solutions, GROHE is paving the way when it comes to creating a more sustainable industry.

In 2021 the brand achieved Cradle to Cradle Certified® Gold Level status on four of its products meaning each component can be re-used or recycled endlessly. This very covetable and globally recognised accolade, along with GROHE’s collection of environmentally friendly features, sets the brand apart when it comes to inspiring customers to live better.

To understand more about GROHE’s sustainability practices and ongoing plans, we spoke to Thomas Fuhr, Leader Fittings LIXIL International and Co-CEO GROHE AG: “Sustainability has been high on the GROHE agenda for a number of years and creating a circular economy is something we’re incredibly passionate about.

“Prior to achieving Cradle to Cradle Certified® Gold Level on each of the products we submitted, we had already reached waste recycling rates of 99% and a use of brass with recycling proportions of up to 80%, as well as switching to CO2-neutral production and working towards plastic-free product packaging. We’re proud to be continuously striving towards a sustainable transformation while sharing our learnings with customers and partners on our journey.

“The Cradle to Cradle Certified® Product Standard gives us a framework for looking differently at the life cycle of products, in a way that we see them as valuable stores of raw materials and to use only materials that do not harm people or the environment. This is the only way to ensure better living for future generations.”  

Cradle to Cradle Certified® Gold Level

Contributing to a circular economy, GROHE developed four products within its best-selling ranges to meet Cradle to Cradle Certified® Gold Level criteria, which was achieved in 2021.

The best-selling GROHE ranges of BauEdge, Eurosmart, Eurosmart Kitchen and Tempesta shower rail set now include a dedicated Cradle to Cradle Certified® Gold Level product, which have been developed taking into account material health, material reutilisation, renewable energy, water stewardship and social fairness. 

Plus, the sustainable impact of the GROHE BauEdge and Eurosmart is further enhanced with the SilkMove ES (energy saving) technology by preventing needless use of hot water and therefore helping to reduce a building’s carbon footprint. The innovative technology offers only cold water in the mid-lever position, eliminating the need to heat water unnecessarily, while responsive and precise hot water is accessible by moving the lever up to 90 degrees left of the mid position.

Eurosmart

Made with and for installers, the best-selling GROHE Eurosmart continues to evolve with product versatility, innovative detail and sleek styling making the range ideal for today’s contemporary settings.

With features including increased tap height for greater comfort and cleaner lines, practical pull-out spout options and the brand’s first ever 2-in-1 hybrid touchless/manual mixer, there’s a Eurosmart tap solution for any space.

While superior ergonomics and timeless design come as standard, the GROHE Eurosmart range includes low pressure options as well as the Cradle to Cradle Certified® Gold Level option.

Bau

Designed with user comfort in mind and offering a minimalistic design, the new GROHE Bau range of taps helps retailers provide customers with variation. With a choice of basin mixer taps, bath fillers, bath shower mixers, low pressure taps and an infra-red, touch-free tap, there truly is something for everyone.

Available in high, medium and low-spout versions, the range prioritises user conveniences whether that’s extra room to manoeuvre or space-saving compact designs.

Additional flexibility is offered through a smooth turn mechanism and the Easy Exchange Mousseur feature makes changing the mousseur on low and medium spouts, when needed, effortless.

With features including GROHE Zero, guaranteeing 100% lead and nickel-free water and GROHE’s FastFixation installation meaning fitting is up to 70% faster than comparable taps due to pre-assembly and a tool-free system, the GROHE Bau range offers a broad choice of appealing and ergonomic designs ideal for classic or contemporary spaces.

Tempesta 250

A crisp, cylindrical profile and bevelled detailing make the Tempesta 250 shower system the perfect choice for modern, architectural bathrooms.

Available in both round and cube designs, the Tempesta 250 offers a slim design with luxurious coverage including full-face Rain Spray or vigorous Jet Spray. Complete with the GROHE DripStop feature, the shower offers users extra comfort by limiting dripping once the shower is switched off to allow for drying time.

Easy to install and offering a luxurious shower experience, the Tempesta 250 is a high-quality choice for any modern bathroom. 

Euphoria Cooltouch

The GROHE Euphoria shower system, now updated with CoolTouch technology, allows for fuss-free upgrades and safety for the whole family, while the slim profile makes it an easy addition to any bathroom.

Complete with a FastFixation system for efficient, tool-free installation, the adjustable upper bracket means the shower can be installed quickly, while GROHE CoolTouch technology means the thermostat’s body will never get too hot to touch, eliminating the risk of scalding.Available with two choices of shower heads - the 260 which offers three spray settings (SmartRain, full face Rain Spray and Jet Spray) and 310 with Rain Spray, SmartRain and a pulsing Massage Spray, the GROHE Euphoria CoolTouch also has updated handles.

The MetalGrip handles on GROHE Euphoria CoolTouch 310 offer comfortable usage even with wet or soapy hands, due to wing detailing on the rear while the GROHE Euphoria CoolTouch 260 is complete with ProGrip; textured handles on both the thermostat and the shower glider for ease of use.

Back to All News